Work created during my time at VSA Partners, in collaboration with IBM. Brand Identity work for the internal IBM design studio — IBM Design Lab in NYC. Information graphics made as sharable assets for IBM employees to share on “Think Fridays”.
Sharable infographics created for IBM employees to post on “Think Fridays”.
Branding done for the New York IBM design studio, the IBM Design Lab.
The work-in-progress concept is based on a simple visual element: the slash. Inspired from the angled IBM logo and in a repeated rapid pattern, the slash represents the essence of agile: constantly working, always improving and continually creating in a collaborative environment.
Differently configured, the application of the slash is a direct representation of a specific type of project or phase at Lab.
The slash is neither decorative nor superfluous when used in application. It must either tell a story or provide a point of orientation for the viewer, instantly communicating the status of a project or team.
Using the slash alphabet, the status signifier provides a point of orientation for the viewer, instantly communicating the status of a project or team.