Oakland’s Museum of California (OMCA) is a museum, garden, and gathering place in the heart of Oakland. While OMCA was always a beloved institution, brand awareness was low compared to peer organizations. There was lack of alignment about who they were, and what they had to offer. We partnered with OMCA in order to revitalize and redefine their brand, including new wayfinding and a micro-site celebrating their 50 year anniversary.
OMCA explores the big ideas that shape the lives of Californians, and brings untold (and under-told) stories to life.
Project: Brand Identity, Photo Art Direction, Strategy, Website, Brand Launch Campaign, Signage
Role: ACD & Art Director
Studio: IDW